The market of influencers is huge and extremely diverse. Businesses simply need to choose someone they want to work with, taking into account what he / she posts on his / her profiles, what he / she wears or how he / she communicates with his / her followers.
Karishuma is a blogger who writes about lifestyle and cosmetics, and gave up her career as a doctor to become an influencer.
She has 180,000 followers on Instagram and about 70,000 on TikTok, making it an enticing option for brand advertising. However, Karishuma emphasizes that all this comes at the cost of a lot of hard work on the way it is presented on social platforms.
For a single Instagram post, she earns between £ 200 and £ 600, depending on how much time she has spent working on it.
If a cosmetic brand wants to create, for example, instructions on how to use its products, Karishuma knows that it can bring thousands, even millions of views to the video in question. The influencer is convinced that from then on sales worth thousands of pounds are possible.
Forbes magazine predicts great growth in the market of influencers by 2022. At the same time, the market of micro-bloggers is growing – people with small but very loyal groups of followers and with more selected Internet content.
This is exactly what Reese Kayal, who has a company for themed Muslim decorations, does.
She works with 350 influencers and micro-bloggers, to whom she provides free goods worth about 15-20 thousand pounds. The internet celebrities that Kayal works with, in turn, ensure the best possible presentation of her products in the way that Reese likes.
He adds that the easiest way to work with influencers is to provide a precise plan of what and how they will publish. They provide her with a detailed description of what their posts on social media will be, how many posts they plan to post and how they will demonstrate the products, as well as the exact amount it will cost.
And there are already professionals on the market who help influencers improve their profiles and tighten their ranks of followers so that they can work with advertising brands.
This is exactly what Ashanti Aqabusi does, who has clients from all over the corporate world and often has to work with influencers.
Aqabusi notes that if the company hits the right influencer, it can do an incredible amount for the company.
However, it is clear that in many cases these online celebrities do not do as much as they claim. Much of the skepticism about the industry is due precisely to people who claim to be influential and well-known on social platforms, when in fact they are not.
Many businesses still do not want to give up advertising through billboards and videos, although the field for digital expression is growing. It also means more room for ordinary people to become influencers, such as Monna O Motona BW, who is seen as a popular Comedian and Actor.
M O M has about 400,000 loyal followers on Facebook and 10,000 on Instagram.
If a company contacts him with a request for cooperation, it is satisfied enough that he will help the specific business by advertising it on his platforms.
He has received offers for high-paying campaigns with major local brands, including FNB Botswana, Maflek Investments Tombstones and Wimpy.
Thus, in his opinion, its not about likes, views or fame, but about bringing sales into your business. This allows him to remain authentic and the followers appreciate this frankness.